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When Words Lose Their Meaning
Marketing is one of those words that has lost its currency because it has been tossed about with little respect for its meaning. To many, it’s merely just another word for advertising, which of course it is not. To the more sophisticated it takes in all the disciplines of branding, positioning, identity, advertising, and more. Above all marketing implies a strategic approach to implementing these tactics.


Love and hate begin to feel the same after awhile, trust plays a big part in it.

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